Typography is everywhere and it plays an important role in brand identity. As a humanitarian organisation, we must exercise extreme care when selecting fonts for our brand materials. Font choice not only represents our brand but also has the power to create either a very positive or a very negative experience for our viewers.
After careful consideration, two typefaces were selected: Montserrat and Open Sans (to be only used for body text). Please note, that both font families are part of the free Google Fonts collection.
Montserrat is a geometric sans-serif typeface designed by Julieta Ulanovsky, inspired by posters and signage from her historical Buenos Aires neighbourhood of the same name. It is rather close in spirit to Gotham and Proxima Nova, but has its own individual appearance — more informal, less extended, and more idiosyncratic.
It is provided in a total of nine different weights, each having eight figure styles and small caps in both upright and italic shapes.
Download Montserrat Typeface
Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
Download Open Sans Typeface
