Our core colour, red, serves as the heartbeat of our brand. It stands out as the most recognisable and vital colour in our palette. It embodies the essence of the Red Cross and Red Crescent Movement.
Red evokes a spectrum of emotions, reflecting not only the challenges but also the resilience during the most difficult times, such as disasters and crises. It symbolises life, vitality and hope. Red, in its intensity, represents the unwavering dynamism and urgency with which we operate globally. It mirrors the dedication and resilience with which we bring aid and support to people in need around the world.
In essence, red embodies the strength, compassion, hope and vital spirit that define our mission.
Our primary colour palette is composed of white, black, and navy blue alongside our iconic red. Together, these colours form the foundation of our visual identity, ensuring a cohesive and recognisable representation across all applications, from field vests to publications, presentations, social media, and beyond.
These colours are most closely associated with our brand. If you’re not sure where to start, always use these colours.
While our core colours are the foundation of our brand, there are cases where flexibility is needed. Our secondary colour palette comes into play, offering a variety of colours tailored for specific themes. For example, green is designated for Climate and environment materials, violet for everything related to Values, power and inclusion, blue for Health and wellbeing, and orange for the Migration and identity. Given our main mission is assisting people during emergencies and crises, the primary red should be used for the Disasters and crises theme.
