# Logo

The IFRC logo is our most recognisable visual identifier, representing our organisation and laying the foundation for a cohesive visual identity.

As it is often the first thing our audiences see, **it is crucial to use it correctly** and consistently across print and digital materials.

**Download logo:**

{% file src="/files/4FpxfUFbsZueZYdhB4YU" %}

{% file src="/files/8PsgkgDGQKNhMQnUSdI2" %}

{% file src="/files/sqekrr3hXAyctHIPCBuD" %}

## Elements

The IFRC logo consists of four elements: the Red Cross and Red Crescent emblems, the word 'IFRC', and a white background.

<figure><img src="/files/CkCZthX4ezkjgR2rdHhW" alt=""><figcaption><p>Horizontal logo elements</p></figcaption></figure>

<figure><img src="/files/GqwdaGYVaOG46PIpJ6UH" alt=""><figcaption><p>Square logo elements</p></figcaption></figure>

#### <mark style="color:red;">Emblems</mark>

Our emblems have worldwide recognition in national and international law under the [<mark style="color:red;">1949 Geneva Conventions</mark>](https://www.icrc.org/en/war-and-law/treaties-customary-law/geneva-conventions) and their Additional Protocols. **It is essential that the design of the Red Cross and Red Crescent emblems stay unchanged.** They are symbols of assistance in times of conflict and disaster and must be protected against misuse and abuse.&#x20;

Read more about the emblems following this [link.](https://www.ifrc.org/who-we-are/international-red-cross-and-red-crescent-movement/emblems-and-logo)

#### <mark style="color:red;">Wordmark</mark>

At the 2019 International Conference, a decision was reached in agreement with all National Societies to exclusively use the acronym 'IFRC' in English. This is why, **we do not have alternative language versions of the logo.**

#### <mark style="color:red;">White background</mark>

Please note that the white background is an essential component of the IFRC logo and **should never be removed.**

The white background should always be larger than the space covered by the emblems and text. You can find the guidelines on defining the size of the white container in the [Clear Space](#clear-space) section.

## Clear Space

**The logo must maintain a distinct and clear appearance at all times.**&#x20;

Regardless of the logo version used, it is essential to allocate a minimum clear space around it, free from any other visual elements. As the logo will be presented in various sizes, the clear space requirements should be proportional to the logo's dimensions.&#x20;

Determine the logo’s clear space and the size of white container by measuring the size of the “x”, where “x” is the height of the emblems.

<div align="right"><figure><img src="/files/Ct9woXIJBJzDbFqBIQ6F" alt="" width="375"><figcaption><p>Clear space: square logo</p></figcaption></figure> <figure><img src="/files/fZpV34zLevt2FqJSXwgJ" alt="" width="375"><figcaption><p>Clear space: horizontal logo</p></figcaption></figure></div>

## Logo colours

The IFRC logo uses three primary colours out of four. Find out more about all primary colours [here](/ifrc-brand-system/basics/colour.md).

<figure><img src="/files/EMmOWU5Jc8RSPrbMCZSf" alt=""><figcaption><p>Colours used in logo</p></figcaption></figure>

#### <mark style="color:red;">**Grayscale logo**</mark>

Please only use the grayscale logos in situations where a **full-colour option is impossible**, such as in black-and-white newspapers, or in cases when multi-colour printing is unavailable.&#x20;

**You can download logo in grayscale here:**

{% file src="/files/jSB2POLA7dAqpZnVR7Vj" %}

## Dos and don'ts

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><h2>👍 Do </h2></td><td>Make sure that logo has a clear appearance at all times by <strong>respecting the clear space</strong> around the logo. </td><td></td><td><a href="/files/roviwYdM7v9LNuYJiDEz">/files/roviwYdM7v9LNuYJiDEz</a></td></tr><tr><td><h2>👍 Do </h2></td><td><strong>Follow our co-branding rules</strong> and the branding guidelines provided by our partners and donors. </td><td></td><td><a href="/files/tRC00WzLPoLHZJTBuG46">/files/tRC00WzLPoLHZJTBuG46</a></td></tr><tr><td><h2>👎 Don't </h2></td><td><strong>Don't change the logo colour</strong> even if you prefer other colours more.</td><td></td><td><a href="/files/PgjEbqac3Dh9eO5MIXvI">/files/PgjEbqac3Dh9eO5MIXvI</a></td></tr><tr><td><h2>👎 Don't </h2></td><td><strong>Don't remove the white background</strong> and invert the colour of the 'IFRC'.</td><td></td><td><a href="/files/Fftr0R3SwMqSm9zR7Py1">/files/Fftr0R3SwMqSm9zR7Py1</a></td></tr><tr><td><h2>👎 Don't </h2></td><td>Don't change the colour of our logo to white. <strong>The emblems should always stay unchanged:</strong> red on white background. </td><td></td><td><a href="/files/dhJnTivDRcW59ZeG09d9">/files/dhJnTivDRcW59ZeG09d9</a></td></tr><tr><td><h2>👎 Don't </h2></td><td>Don't change the proportions of the logo. <strong>Tip: Use the ‘shift’ key while resizing.</strong></td><td></td><td><a href="/files/jNk6r28Sw2rZ5UIhdmdX">/files/jNk6r28Sw2rZ5UIhdmdX</a></td></tr><tr><td><h2>👎 Don't </h2></td><td>Don't apply any effects to our logo.</td><td></td><td><a href="/files/8qmScKDn4krhVpbsUh8q">/files/8qmScKDn4krhVpbsUh8q</a></td></tr><tr><td><h2>👎 Don't </h2></td><td>Don't outline the logo.</td><td></td><td><a href="/files/GDiMxqhlnQFSlmQjbD7D">/files/GDiMxqhlnQFSlmQjbD7D</a></td></tr><tr><td><h2>👎 Don't </h2></td><td>Don't make the logo transparent. </td><td></td><td><a href="/files/ecIOy5b8KRA4Sk0t2UTI">/files/ecIOy5b8KRA4Sk0t2UTI</a></td></tr><tr><td><h2>👎 Don't </h2></td><td>Don't use the translated acronym of the logo. It should always stay IFRC in all languages.</td><td></td><td><a href="/files/PrH2VoJjTl84r5xsvrLG">/files/PrH2VoJjTl84r5xsvrLG</a></td></tr></tbody></table>


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